"How To Succeed In Fundraising By Really Trying" is a free and handy 18-page guide to the "Do's" and "Don'ts" of fundraising, offering practical advice to anyone raising money for a worthy cause, as accumulated during Lewis Cullman's years of experience. Of the booklet, David Rockefeller writes, "Based on his lifetime of philanthropic engagement, Lewis has put together a lively and practical guide that will help people be successful fundraisers. They might even learn to enjoy fundraising if they follow his example!"
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